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Joao San

Artist Statement

"I am a storyteller. JAN-KEN-PON is a story of this series of images inspired by the universal children's game "Rock, Paper, Scissors" where outcomes are determined entirely by chance, luck or fate. These "Photo-sculptures" approach the game from a different perspective, freezing the rock, paper and scissors in time, and giving viewers the choice to either ignore or follow the rules. They are invited to participate in the story and decide the fate of the rock, paper and scissors. For these brief moments, fate is in our hands. Or maybe not."

Biography

I was born in Rio de Janeiro in 1970. My passion for photography began while attending Social Communication College at UFF in 1988, I continued my studies at the New York Institute of Photography, graduating in 2014.

I ended up pursuing a career as an Art Director and Creative Director for major advertising agencies like ALMAP/BBDO, Publicis and Giacometti. Among other accomplishments, I have won several awards including Cannes Tribute and have had several campaigns published in the prestigious German Design Magazine, Lürzer's Archive.

In 2015, I participated in the following group shows, “Sala de Embarque” in Rio de Janeiro, “How do you do New York?” in New York and “Panoralmas” in Paris. All my artworks are at www.joaosan.com.